關於日漸上漲的車價... - 重機
By Agatha
at 2011-10-26T23:59
at 2011-10-26T23:59
Table of Contents
重車市場有一個問題 就是市場小 而願意多花錢實踐夢想的人佔了大多數
如果一台重機成本零零總總加起來30萬
賣40萬 有50個人會買 獲利500萬
賣60萬 有20個人會買 獲利600萬
就算40萬能夠有80個人買(獲利800萬) 車商也不見得願意冒風險
價格高但數量少 人事和場地倉庫開銷也比較低 一開始投資的成本也比較低
一次進個80台或上百台 如果壓低價格賣還賣不好 那車商就會賠錢
台灣人(或說華人)的本性就是寧願少賺一點點 也不願意玩風險大但期望值高的
反正先進少量的重機 賣不光也很難
因為如果真的賣不出去 壓低到成本賣 這麼少量也很快就脫手光
另外重點是真正有心的車商也鮮少有大筆資金和銷售管道
可以玩大量進口來攤平成本
--
如果一台重機成本零零總總加起來30萬
賣40萬 有50個人會買 獲利500萬
賣60萬 有20個人會買 獲利600萬
就算40萬能夠有80個人買(獲利800萬) 車商也不見得願意冒風險
價格高但數量少 人事和場地倉庫開銷也比較低 一開始投資的成本也比較低
一次進個80台或上百台 如果壓低價格賣還賣不好 那車商就會賠錢
台灣人(或說華人)的本性就是寧願少賺一點點 也不願意玩風險大但期望值高的
反正先進少量的重機 賣不光也很難
因為如果真的賣不出去 壓低到成本賣 這麼少量也很快就脫手光
另外重點是真正有心的車商也鮮少有大筆資金和銷售管道
可以玩大量進口來攤平成本
--
Tags:
重機
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