舊換新不退燒 2月機車大賣近6.2萬輛 - 機車
By Edward Lewis
at 2017-03-03T15:34
at 2017-03-03T15:34
Table of Contents
舊換新不退燒 2月機車大賣近6.2萬輛
2017年03月03日 04:10 陳信榮/臺北報導
2月國內機車銷售統計
機車舊換新補貼效益「不退燒」,地方政府加碼補助汰換機車推波,唱旺今年機車內需市
場,2月年後機車銷量大增22.5%,締造6.19萬輛的近年同期新高。
寒假過後大學開學季買氣、學測放榜大學準新鮮人購車需求出籠,為3月機車內需添保證
,今年首季機車市場榮景一片。
根據監理所資料,2月新領牌機車總數達6.19萬輛,月增15.1%、年增22.5%;累計前2月
機車新領牌總數達11.57萬輛、年增15.3%。
業者分析,政府去年起針對老舊機車報廢換購新車,給予減徵貨物稅4,000元的優惠,為
2016年機車市場帶來大幅成長的驚喜。今年舊換新政策實施進入第二年,原本預期政策效
益將有所遞減,未料開年以來買氣未減,反而讓業者措手不及,緊急拉高產能對應。
業者直言:「舊換新效益根本沒退燒!」從今年前2月機車市場成長以125cc機種最為明顯
就可看出端倪,因為各大機車廠配合舊換新政策推出的平價機種均為125cc車款。
此外,今年包括臺中市、雲林縣、嘉義縣市、臺南市、基隆市等多個地方政府,還針對汰
換機車加碼補助1,500~4,000元不等,結合中央的4,000元補助,及各機車廠相對加碼促
銷,整體購車優惠總值近2萬元,相當於以定價6~7折的價格就可換購新機車,誘因之大
,無怪乎機車買氣絲毫不受近來景氣低迷影響,反而有愈燒愈旺的fu。
受惠於舊換新政策的帶動,2月各大機車廠業績至少有17%以上的年增率,光陽以近2.3萬
輛、37.1%的市占率,續居龍頭;臺灣山葉、三陽分別以1.87萬、1.22萬輛的銷售成績,
分居第二與第三名。
產銷PGO品牌機車的摩特動力,因Bon、Alpha MAX兩款一線125cc機車加入太舊換新加碼補
助的促銷行列,2月總銷量逼近4,000輛大關,年增率近4成更居市場之冠。
光陽表示,看好舊換新政策的威力,端出Cue100、Xgoing-City125鼓煞與碟煞等3款車,
加碼提供補助,結合中央舊換新4,000元補助,將整體購車優惠最高推升至1.58萬元的業
界之最,擴大爭取商機。
三陽在舊換新加碼優惠之外,3月針對Mio115、Jet S 125、Z1 125等3款一線機種,再額
外加贈2,000~3,000元的購車金,結合原有補助後,購車最高補助推升至1.28萬元。
(工商時報)
http://www.chinatimes.com/newspapers/20170303000067-260202
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