台灣人冤大頭?國產重機售價全球最貴 - 重機
By Edwina
at 2017-03-21T13:33
at 2017-03-21T13:33
Table of Contents
台灣人冤大頭?國產重機售價全球最貴 光陽:沒有開價過高
http://www.setn.com/News.aspx?NewsID=235428
光陽機車去(2016)年年底發表新款重機AK550,該車款主打是首款可與手機配對的機車
,配對後即可在機車儀表板上顯示未接來電、接收新聞,甚至是FB、LINE的訊息,發表後
車迷討論度超高,但近日公布定價高達38.6萬元,比在國外賣的還要貴,讓車迷全都傻眼
。
據《蘋果日報》報導,光陽近日宣布AK550預計將在6月上市,售價38萬6千元,消息一出
讓粉絲通通傻眼。因為該車款在義大利等歐洲國家的定價折合台幣大約僅為32萬,在德國
的網站上甚至只賣約台幣31萬元,讓已經訂車的粉絲大嘆:「本土廠商即使在台售價沒更
便宜,也不該比別人貴。」
對此,光陽公司表示定價包含稅率、成本及市場策略等因素,認為並沒開價過高的問題。
消基會董事長游開雄則認為國外有關稅問題,且國外的生活水準也比國內高,光陽機車在
台售價較高應說明成本結構及訂價策略。
--
其實重機這種在國外也算非民生必需品 (例如鹽、米、糖)等
非民生必需品的售價常與市場規模大小有關 例如iphone產地的中國 售價還比美國貴
因為中國人口雖多,但平均每一經銷商下面的購買人口卻少很多。
https://www.youtube.com/watch?v=pRQA0iHpfME
國產車內銷還要加上17%的貨物稅及 5%的營業稅,稅率加上經銷商管銷成本的確不見得
比外銷好賺。 總之先觀察看看,如果AK550各項表現不輸T-max,反過來說是不是也能
刺激T-max降價呢。
--
http://www.setn.com/News.aspx?NewsID=235428
光陽機車去(2016)年年底發表新款重機AK550,該車款主打是首款可與手機配對的機車
,配對後即可在機車儀表板上顯示未接來電、接收新聞,甚至是FB、LINE的訊息,發表後
車迷討論度超高,但近日公布定價高達38.6萬元,比在國外賣的還要貴,讓車迷全都傻眼
。
據《蘋果日報》報導,光陽近日宣布AK550預計將在6月上市,售價38萬6千元,消息一出
讓粉絲通通傻眼。因為該車款在義大利等歐洲國家的定價折合台幣大約僅為32萬,在德國
的網站上甚至只賣約台幣31萬元,讓已經訂車的粉絲大嘆:「本土廠商即使在台售價沒更
便宜,也不該比別人貴。」
對此,光陽公司表示定價包含稅率、成本及市場策略等因素,認為並沒開價過高的問題。
消基會董事長游開雄則認為國外有關稅問題,且國外的生活水準也比國內高,光陽機車在
台售價較高應說明成本結構及訂價策略。
--
其實重機這種在國外也算非民生必需品 (例如鹽、米、糖)等
非民生必需品的售價常與市場規模大小有關 例如iphone產地的中國 售價還比美國貴
因為中國人口雖多,但平均每一經銷商下面的購買人口卻少很多。
https://www.youtube.com/watch?v=pRQA0iHpfME
比外銷好賺。 總之先觀察看看,如果AK550各項表現不輸T-max,反過來說是不是也能
刺激T-max降價呢。
--
Tags:
重機
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