為何機車行不照原廠報價? - 機車
By Linda
at 2020-08-15T17:46
at 2020-08-15T17:46
Table of Contents
俗話說,擋人財路如殺人父母
以下內容點到為止
國內傳統機車品牌(舉前三大廠為例)從生產到銷售訂價層級如下
1.品牌(母廠):官網訂價
2.各區總代理(合股制,依各廠不同):區域訂價
3.經銷商車行(原廠授權):依上一層訂價視現場『客人』狀況報價,看起來不清楚狀況的
就…
4.專銷車行(原廠授權):同上,和上一層關係有點像中盤跟小盤商
5.代銷/協銷車行(退出授權體系或銷量不足的小車行):看上游調車或收包夥伴的分潤決
定報價
5-1.(隱藏層級)材料行(無招牌/零配件批售)
於是有人發現:多數人在倒數第一或二層級買車,價格比較高。
(註.層級≠店家大小,也有上層報價比下層報價高的情況)
這很正常,所有產業銷售層越多、售價墊越高。
而原廠一度想統一售價(某大廠當年成立稅率優惠條件:答應不讓各層加價哄抬價格),但
這是不可能的事
因為原廠需要經銷體系,而每一層經銷組織會在所有環節找出可以拿錢的門道
最後,其實新車銷售是油水最薄的一環,根本不足以支撐任何一層組織、任何一家車行可以
獲利
和印表機模式很像,只是把墨水匣變成零件/保養維修…
發財的例子比如大地主,或是賭賽鴿,或是支援堂口事業
再說下去我應該會變消波塊…
--
以下內容點到為止
國內傳統機車品牌(舉前三大廠為例)從生產到銷售訂價層級如下
1.品牌(母廠):官網訂價
2.各區總代理(合股制,依各廠不同):區域訂價
3.經銷商車行(原廠授權):依上一層訂價視現場『客人』狀況報價,看起來不清楚狀況的
就…
4.專銷車行(原廠授權):同上,和上一層關係有點像中盤跟小盤商
5.代銷/協銷車行(退出授權體系或銷量不足的小車行):看上游調車或收包夥伴的分潤決
定報價
5-1.(隱藏層級)材料行(無招牌/零配件批售)
於是有人發現:多數人在倒數第一或二層級買車,價格比較高。
(註.層級≠店家大小,也有上層報價比下層報價高的情況)
這很正常,所有產業銷售層越多、售價墊越高。
而原廠一度想統一售價(某大廠當年成立稅率優惠條件:答應不讓各層加價哄抬價格),但
這是不可能的事
因為原廠需要經銷體系,而每一層經銷組織會在所有環節找出可以拿錢的門道
最後,其實新車銷售是油水最薄的一環,根本不足以支撐任何一層組織、任何一家車行可以
獲利
和印表機模式很像,只是把墨水匣變成零件/保養維修…
發財的例子比如大地主,或是賭賽鴿,或是支援堂口事業
再說下去我應該會變消波塊…
--
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機車
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