機車倒退嚕去年54萬台近10年次低 - 機車
By Olga
at 2013-01-04T19:27
at 2013-01-04T19:27
Table of Contents
新聞網址:http://ppt.cc/tOow
中國時報【黃琮淵╱台北報導】
景氣冷,機車買氣更冷!交通部數據所統計,去年機車掛牌數54萬4121台,較前年大幅減少近10萬台,不僅「保六」夢碎,更創近十年來的第2低量;與2008年金融海嘯前每年7、80萬輛相比,衰退嚴重。
三大機車廠市占率方面,仍以光陽獨強,全年22餘萬台,拿下超過4成市占;其次是台灣山葉15.2萬台,市占率27.9%;排名第三的三陽工業全年銷售12.5萬台,市占率23%。
「不意外啦!」機車業者指出,往年9月是衝刺銷量的最重要檔期,因按照「上大學買新車」的慣例,不少家長都願掏腰包買車,但因景氣差,就算猛打廣告也沒用,在缺乏開學檔買氣助陣下,全年低量已有端倪。
機車業者直言,少子化衝擊,加上今年景氣實在不好,家長的買新車預算縮水,許多上大學的新鮮人,乾脆就不買新車了,舊車將就著騎,少了這群客人,對機車廠影響甚大。
三陽主管分析,環保排放標準從4期到5期,車價貴了8千到1萬元,如今邁入6期,再加3到5千元,累積漲幅嚇人,如今機車已要價6到7萬元,對機車族早是龐大負擔。
為因應市場萎縮,業者也積極轉型,看好政府開放黃牌重機行駛快速道路後,光陽搶先切入重機市場,去年一口氣在台發表兩款重型速克達K-XCT300與XCITING400,打破過去重機在國外先發表的慣例,今年更加快開發國內250cc至550cc重機車的腳步。
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