{新聞}機車全年銷售 飆67萬台 - 機車
By Ula
at 2013-12-04T09:22
at 2013-12-04T09:22
Table of Contents
資料來源:中國時報【黃琮淵╱台北報導】
網址:http://tw.news.yahoo.com/%E6%A9%9F%E8%BB%8A%E5%85%A8%E5%B9%B4%E9%8A%B7%E5%94%AE-%E9%A3%8667%E8%90%AC%E5%8F%B0-213000382--finance.html
機車內銷市場現「暖意」,前11月總掛牌數衝上63.1萬台,賣贏去年全年的62.6萬台。
各車廠表現方面,光陽前11月以25.7萬台、41.5%市占率,遙遙領先台灣山葉18萬台、
三陽工業(2206)的13.7萬台,今年篤定蟬聯市占冠軍12連霸。
值得一提的是,看好年輕車主對價格接受度較高,三大機車廠今年用力促銷「機皇」,
包括光陽G6、山葉SMAX與三陽第六代Fighter同台較勁,以高單價車款帶動全品牌銷路。
業者分析,在國內廢氣排放進入5期環保標準後,機車全面採用噴射引擎,導致成本、
售價大漲,也讓市場生態出現質變,高價化的車款將成為各品牌競爭力的指標。
心得:
1.雖然價格高還是很多人買單變成以價補量
2.機車全面採用噴射引擎,導致成本、售價大漲:
那也應該只有剛開始漲才對,事實上大多是換個殼新貼紙就開賣了
--
網址:http://tw.news.yahoo.com/%E6%A9%9F%E8%BB%8A%E5%85%A8%E5%B9%B4%E9%8A%B7%E5%94%AE-%E9%A3%8667%E8%90%AC%E5%8F%B0-213000382--finance.html
機車內銷市場現「暖意」,前11月總掛牌數衝上63.1萬台,賣贏去年全年的62.6萬台。
各車廠表現方面,光陽前11月以25.7萬台、41.5%市占率,遙遙領先台灣山葉18萬台、
三陽工業(2206)的13.7萬台,今年篤定蟬聯市占冠軍12連霸。
值得一提的是,看好年輕車主對價格接受度較高,三大機車廠今年用力促銷「機皇」,
包括光陽G6、山葉SMAX與三陽第六代Fighter同台較勁,以高單價車款帶動全品牌銷路。
業者分析,在國內廢氣排放進入5期環保標準後,機車全面採用噴射引擎,導致成本、
售價大漲,也讓市場生態出現質變,高價化的車款將成為各品牌競爭力的指標。
心得:
1.雖然價格高還是很多人買單變成以價補量
2.機車全面採用噴射引擎,導致成本、售價大漲:
那也應該只有剛開始漲才對,事實上大多是換個殼新貼紙就開賣了
--
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