從勁戰到DRG..看炫炮改車族的口味變化 - 勁戰
By Lauren
at 2021-06-24T19:51
at 2021-06-24T19:51
Table of Contents
前面幾篇熱烈討論勁戰為何跌落神壇,分享一下有趣的的設計觀點好了
順便照舊懸賞1000P幣給願意證實的DRG相關人員XD
不知有沒有人記得
多年前小屁孩圈流行單車擋泥板改翹尾?
回溯可發現2012~2013就有網路零星討論,但未引起主流電子媒體注意
但2015~2016在全國媒體報導下,變成中二圈普遍性的時尚標配
https://imgur.com/TF70XUo
從年份移動就可發現這是一波隨年齡層發展的流行次文化
若行銷公司夠敏銳就會注意到,不過很可惜並沒有
P.S.行銷公司也分專門業配(重供給面廠牌愛用)跟專注消費口味(重視需求市場)這兩種
其他就不好說了...
直到SYM股權之戰,市場派吳董入主後新人新氣象
(還是重啟以前被放掉的設計提案? 業界常見大改版因成本考量喊卡)
才讓翹尾風格極為強烈的DRG浮出檯面
但從上面這波時點來看晚了約兩三年發酵(培養消費世代口味定型的時間變短)
翹尾風能否像勁戰一樣成為長青型改車族愛用車種....有待觀察
--
順便照舊懸賞1000P幣給願意證實的DRG相關人員XD
不知有沒有人記得
多年前小屁孩圈流行單車擋泥板改翹尾?
回溯可發現2012~2013就有網路零星討論,但未引起主流電子媒體注意
但2015~2016在全國媒體報導下,變成中二圈普遍性的時尚標配
https://imgur.com/TF70XUo
從年份移動就可發現這是一波隨年齡層發展的流行次文化
若行銷公司夠敏銳就會注意到,不過很可惜並沒有
P.S.行銷公司也分專門業配(重供給面廠牌愛用)跟專注消費口味(重視需求市場)這兩種
其他就不好說了...
直到SYM股權之戰,市場派吳董入主後新人新氣象
(還是重啟以前被放掉的設計提案? 業界常見大改版因成本考量喊卡)
才讓翹尾風格極為強烈的DRG浮出檯面
但從上面這波時點來看晚了約兩三年發酵(培養消費世代口味定型的時間變短)
翹尾風能否像勁戰一樣成為長青型改車族愛用車種....有待觀察
--
Tags:
勁戰
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