平價125cc速克達不賣了! 暑假掀機皇戰 - 機車

By Edwina
at 2015-06-04T12:53
at 2015-06-04T12:53
Table of Contents
1.媒體來源:工商時報
2.內容:
工商時報【記者陳信榮╱台北報導】
5萬元以下的125cc速克達以後可能買不到了!繼三陽之後,機車業龍頭光陽昨(2)日首
度透露,打算終止沒賺頭的平價125cc速克達V2.GP125等機種的產銷,國內機車市場可望
恢復健康競爭狀態。
同時機車市場三雄近期不約而同推出頂級版125cc速克達新車,改打高端車型搶市。山葉
新勁戰125雙碟版一上市就創造高銷售業績,光陽、三陽本月分別將推VJR 125與JET 125
,一場125cc速克達「機皇」大戰,暑假正式開打!
當年因應5期環保法規實施,國內機車引擎全面噴射化帶來的造價成本大增,頂級125cc速
克達訂價逼近8萬元,機車商擔心影響買氣,光陽、山葉、三陽等領導廠,紛紛針對市場
占比最高的125cc速克達產品,推出低價入門款。
但隨市況競爭加劇,地區經銷商為達銷售目標、爭取高額銷售獎金,紛紛祭出領新中古機
車策略美化業績,平價速克達成為最大新中古機車標的,助漲市場不健康的競爭態勢。
根據業者私下透露,原本被視為「帶路貨」,為店頭吸引客人的低價機車,沒想到後來竟
成為125cc速克達的銷售大宗,極盛時期占比高達6成以上,賣愈多,對機車廠的毛利影響
愈大,業者苦不堪言。
機車市場三雄中,三陽是最先喊停4.98萬元低價機車的業者,今年起進一步停產入門機種
「高手125」,另一款GT 125則恢復原價5.45萬元。光陽昨天也鬆口表示,考慮逐漸減少V
2、GP 125等低價125cc速克達的產量,甚至收起促銷折扣,以保利潤。
https://tw.news.yahoo.com/%E5%B9%B3%E5%83%B9125cc%E9%80%9F%E5%85%8B%E9%81%94%E
4%B8%8D%E8%B3%A3%E4%BA%86-%E6%9A%91%E5%81%87%E6%8E%80%E6%A9%9F%E7%9A%87%E6%88%
B0-215009112--finance.html
--
Sent from my Android
--
2.內容:
工商時報【記者陳信榮╱台北報導】
5萬元以下的125cc速克達以後可能買不到了!繼三陽之後,機車業龍頭光陽昨(2)日首
度透露,打算終止沒賺頭的平價125cc速克達V2.GP125等機種的產銷,國內機車市場可望
恢復健康競爭狀態。
同時機車市場三雄近期不約而同推出頂級版125cc速克達新車,改打高端車型搶市。山葉
新勁戰125雙碟版一上市就創造高銷售業績,光陽、三陽本月分別將推VJR 125與JET 125
,一場125cc速克達「機皇」大戰,暑假正式開打!
當年因應5期環保法規實施,國內機車引擎全面噴射化帶來的造價成本大增,頂級125cc速
克達訂價逼近8萬元,機車商擔心影響買氣,光陽、山葉、三陽等領導廠,紛紛針對市場
占比最高的125cc速克達產品,推出低價入門款。
但隨市況競爭加劇,地區經銷商為達銷售目標、爭取高額銷售獎金,紛紛祭出領新中古機
車策略美化業績,平價速克達成為最大新中古機車標的,助漲市場不健康的競爭態勢。
根據業者私下透露,原本被視為「帶路貨」,為店頭吸引客人的低價機車,沒想到後來竟
成為125cc速克達的銷售大宗,極盛時期占比高達6成以上,賣愈多,對機車廠的毛利影響
愈大,業者苦不堪言。
機車市場三雄中,三陽是最先喊停4.98萬元低價機車的業者,今年起進一步停產入門機種
「高手125」,另一款GT 125則恢復原價5.45萬元。光陽昨天也鬆口表示,考慮逐漸減少V
2、GP 125等低價125cc速克達的產量,甚至收起促銷折扣,以保利潤。
https://tw.news.yahoo.com/%E5%B9%B3%E5%83%B9125cc%E9%80%9F%E5%85%8B%E9%81%94%E
4%B8%8D%E8%B3%A3%E4%BA%86-%E6%9A%91%E5%81%87%E6%8E%80%E6%A9%9F%E7%9A%87%E6%88%
B0-215009112--finance.html
--
Sent from my Android
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