幫忙英文翻中文page3十點課堂急用 - 自行車
By Margaret
at 2008-04-14T00:00
at 2008-04-14T00:00
Table of Contents
Thewomen’sbusinesswasgoingtocontinuetolanguishunlesstheycouldfindawaytofititintotheNikemold.Dancewasyoungandedgy,andtherewerecelebrityathletestofocusoninthespace.Sotheexecutivescouldrelate,andseehowdancewouldputsomethingintoNike’sbrandbankratherthantakingthatunderneaththeywouldhavetobuildafoundationofslightlylesssexystufftopaysthebills.TiertwowouldincludethecategorieswhereNikealreadyhadownershipinthemarketandopportunitiesexistedtoexpandthebusiness.Thesecorefitnesssportsincludedcardio,running,walking.Tierthreeincludedother,smallermicrosegmentswhereNikehadpresence(swim,cycling,Pilates)orwantedtofocustoelevatethecategorytotiertwo(yoga)overtime(seeExhibit7)Duringphasetwo,theteamfocusedondevelopinganoverarchingplanforapproachingthewomen’smarket.“Basically,wehadtothinkthrougheverythingwe’ddoinproduct,insalesandretail,inmarketing,andintheorganizationtogetafterthebusiness,”Mintosummarized.Primaryemphasiswasplacedontheteam’ssharppoint,dance,aswellasthethreehighestpotentialareasbeneaththatcardio,running,andyoga.Oneofthemostimportantchallengesfacingtheteamwashowitwoulddeliveragainstitsvisionofpresentingintegratedcollectionstofemaleconsumers.“Oneofourbiginsightswasthisvisionofdeliveringintegratedhead-to-toecollectionsoffootwear,apparel,andequipment,butwehadtofigureouthowweweregoingtodothatinenvironmentwiththreeindependent課堂上報告急需要使用麻煩翻譯了tks...Showmore
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