台灣 4 月機車銷售排行出爐 - 機車
By Selena
at 2021-07-05T10:51
at 2021-07-05T10:51
Table of Contents
https://0rz.tw/0dcz6
原文標題:疫蹶不振 6月機車銷量慘跌四成
工商時報 陳信榮 2021.07.03
國內機車市場慘遭疫情重擊,全月市場警戒未解封,加上中南部豪雨淹水災情頻傳,6月
全台機車銷量狂掉四成至4.7萬輛,改寫近十餘年同期新低。值得一提的是,產業龍頭光
陽6月繳出1.54萬輛銷售成績,重奪單月冠軍寶座,一雪5月遭三陽逆襲之恥。
儘管國內機車買氣降至冰點,但光陽執行長柯俊斌認為,疫情趨緩後市場將逐步回溫,8
月農曆民俗月過後,開學季購車需求浮現,加上環保署汰舊換新購車補助3,000元年底落
日,搶補買氣爆發下,樂觀9月以後市場表現,提醒同業得提前備料應戰。
根據監理所資料,6月國內機車新領牌總數為4.71萬輛,月減16.7%、年減41.7%,各品
牌業績皆難逃衰退,三大業者中,光陽、三陽6月銷量分別為1.54萬、1.23萬輛,年減44
%以上,台灣山葉更是直接摜破萬輛基本門檻、降至8,904輛,改寫近年單月新低紀錄。
電動機車6月銷售也下滑至6,143輛,但由於去年基期偏低,年減率「僅」16.2%,市占率
也攀升至今年以來最高的13%。
機車業者透露,疫情三級警戒下民眾都不出門,各地機車行5月業績普遍掉二~三成,6月
衰退幅度則超過五成,尤其都會區業者受創最深;機車行的「菜業績」也直接反映在機車
新領牌數字表現上,6月中上旬衰退幅度甚至一度超過六成。
不過隨下旬疫情趨緩,加上光陽、三陽兩強再度上演單月銷售冠軍寶座爭奪戰,帶動6月
下旬市場買氣,也拉高6月全月市場規模至4.7萬輛。業者推估,雙雄之爭讓6月機車銷量
灌水至少5,000輛。
業者預估,7月中若能解封,7月機車市場有機會回升至與5月(5.6萬輛)相當的水準;若
三級警戒仍持續,全月市場恐降至5萬輛上下。為協助經銷夥伴、機車行度過難關,光陽
提前發放業績獎金,也要求各縣市總經銷加碼獎勵金,維繫業績基本盤;台灣山葉也針對
國民車款-勁豪125降價3,000元促銷。
儘管機車內需市場染疫下滑,不過因歐美解封後報復性買氣旺,光陽、三陽的外銷產線仍
持續滿載趕工。光陽透露,尤其沙灘車外銷訂單特別旺,已經排到年底,將持續向上游晶
片、零件供應商協調確保料源,把握這波外銷榮景。
===
油車 41022 87%
電車 6143 13%
車廠 6月
15401 32.7% 光陽
12311 26.1% 三陽
8904 18.9% 山葉
5416 11.5% GOGORO
光陽重返冠軍
gogoro居然跟第三名的山葉只剩3500台的差距了
年銷量
105064 光陽
90543 三陽
79884 山葉
27229 GOGORO
--
2003 04(上) 04(下) 05(上) 05(下) 06(上) 06(下) 07(上) 07(下)
潘威倫 10 16.8 16.8 23 23 30 30 43 43
陽建福 12 15 19.5 23.3 20.5 22.5 23 23.5 22
08(上)08(下) 09 10 11 12 13 14 15 16 17 嘟福
潘威倫 46 46 50 51 53 54 55 45 45 50 51二人組月薪演進表
陽建福 23.5 22.5 20.5 16.4 20 30 30 30 24 4.3 12 (單位:萬元)
--
原文標題:疫蹶不振 6月機車銷量慘跌四成
工商時報 陳信榮 2021.07.03
國內機車市場慘遭疫情重擊,全月市場警戒未解封,加上中南部豪雨淹水災情頻傳,6月
全台機車銷量狂掉四成至4.7萬輛,改寫近十餘年同期新低。值得一提的是,產業龍頭光
陽6月繳出1.54萬輛銷售成績,重奪單月冠軍寶座,一雪5月遭三陽逆襲之恥。
儘管國內機車買氣降至冰點,但光陽執行長柯俊斌認為,疫情趨緩後市場將逐步回溫,8
月農曆民俗月過後,開學季購車需求浮現,加上環保署汰舊換新購車補助3,000元年底落
日,搶補買氣爆發下,樂觀9月以後市場表現,提醒同業得提前備料應戰。
根據監理所資料,6月國內機車新領牌總數為4.71萬輛,月減16.7%、年減41.7%,各品
牌業績皆難逃衰退,三大業者中,光陽、三陽6月銷量分別為1.54萬、1.23萬輛,年減44
%以上,台灣山葉更是直接摜破萬輛基本門檻、降至8,904輛,改寫近年單月新低紀錄。
電動機車6月銷售也下滑至6,143輛,但由於去年基期偏低,年減率「僅」16.2%,市占率
也攀升至今年以來最高的13%。
機車業者透露,疫情三級警戒下民眾都不出門,各地機車行5月業績普遍掉二~三成,6月
衰退幅度則超過五成,尤其都會區業者受創最深;機車行的「菜業績」也直接反映在機車
新領牌數字表現上,6月中上旬衰退幅度甚至一度超過六成。
不過隨下旬疫情趨緩,加上光陽、三陽兩強再度上演單月銷售冠軍寶座爭奪戰,帶動6月
下旬市場買氣,也拉高6月全月市場規模至4.7萬輛。業者推估,雙雄之爭讓6月機車銷量
灌水至少5,000輛。
業者預估,7月中若能解封,7月機車市場有機會回升至與5月(5.6萬輛)相當的水準;若
三級警戒仍持續,全月市場恐降至5萬輛上下。為協助經銷夥伴、機車行度過難關,光陽
提前發放業績獎金,也要求各縣市總經銷加碼獎勵金,維繫業績基本盤;台灣山葉也針對
國民車款-勁豪125降價3,000元促銷。
儘管機車內需市場染疫下滑,不過因歐美解封後報復性買氣旺,光陽、三陽的外銷產線仍
持續滿載趕工。光陽透露,尤其沙灘車外銷訂單特別旺,已經排到年底,將持續向上游晶
片、零件供應商協調確保料源,把握這波外銷榮景。
===
油車 41022 87%
電車 6143 13%
車廠 6月
15401 32.7% 光陽
12311 26.1% 三陽
8904 18.9% 山葉
5416 11.5% GOGORO
光陽重返冠軍
gogoro居然跟第三名的山葉只剩3500台的差距了
年銷量
105064 光陽
90543 三陽
79884 山葉
27229 GOGORO
--
2003 04(上) 04(下) 05(上) 05(下) 06(上) 06(下) 07(上) 07(下)
潘威倫 10 16.8 16.8 23 23 30 30 43 43
陽建福 12 15 19.5 23.3 20.5 22.5 23 23.5 22
08(上)08(下) 09 10 11 12 13 14 15 16 17 嘟福
潘威倫 46 46 50 51 53 54 55 45 45 50 51二人組月薪演進表
陽建福 23.5 22.5 20.5 16.4 20 30 30 30 24 4.3 12 (單位:萬元)
--
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